Practitioner · Educator · Learner

Cahyanto Arie Wibowo

Director of Business Growth and Innovation at Maverick Indonesia. Creator of menCARIE Open Learning, an open learning space for the public.

Why did I make menCARIE Open Learning?

I’ve been sharing through classes, communities, universities, and professional forums since 2019. One thing kept coming up: important topics often feel difficult because the explanation is too far removed from everyday work and life.

menCARIE Open Learning is where I turn notes, experience, and things I am still learning into material that more people can use. Access does not require payment. There is no premium tier, upsell, or fee for creating a Learning Milestone.

If one lesson helps someone feel less intimidated by AI, see a problem more clearly, or try a better way of working, the site has done what I hoped it would do.

Areas of expertise

AI & Search

  • AI Literacy
  • Applied AI
  • Responsible AI
  • AI Visibility
  • Generative Engine Optimization

Product & Growth

  • Product Strategy
  • Product Discovery
  • Experimentation
  • Product Metrics
  • Retention

Data & Insight

  • Analytics
  • Business Analysis
  • User Research
  • Narrative Intelligence
  • Data-informed Decisions

Communications

  • PR Strategy
  • Audience Understanding
  • AI Search Visibility
  • Content Discoverability

Leadership & Career

  • Stakeholder Management
  • Team Leadership
  • Career Development
  • Future of Work

Professional profile

  1. Director of Business Growth and Innovation: Maverick Indonesia

    July 2025–present. Leading business growth and innovation while helping develop Analytics & Insights, AI visibility, and the GEO practice.

    Public source

  2. Director of Business Development: H+ / Hakuhodo International Indonesia

    February 2024–June 2025. Focused on growth, partnerships, agency capabilities, and multi-market collaboration.

    Public source

  3. Head of Product Strategy and Growth: KapanLagi Youniverse

    April 2022–February 2024. Led product strategy, growth, lifecycle, market and user research, and data-informed decision-making.

    Public source

  4. Head of Growth: KapanLagi Youniverse

    October 2019–April 2022. Led growth strategy and capability building across digital media products.

    Public source

  5. Growth Product Manager: KapanLagi Youniverse

    October 2018–October 2019. Developed growth product initiatives, experiments, and user-behaviour-led optimisation.

    Public source

  6. Product Manager - Mitra Bukalapak: Bukalapak

    January 2018–October 2018. Managed Mitra Bukalapak product development and translated user needs into product priorities.

    Public source

  7. Lead Product Manager: detikcom

    September 2016–January 2018. Led digital products across the DetikNetwork ecosystem and collaborated with editorial, design, and engineering teams.

    Public source

  8. Product Manager: detikcom

    April 2014–September 2016. Developed digital media products, including CNN Indonesia and CNBC Indonesia product contexts within DetikNetwork.

    Public source

  9. UI/UX Designer and Front End Developer: AsiaQuest Indonesia (PT AQ Business Consulting Indonesia)

    May 2013–April 2014. Designed interfaces and implemented front-end experiences for digital products.

    Public source

Education

  • PPM School of Management: Master of Executive Management: Business Analytics, 2026–2027 (Currently pursuing)
  • Universitas Gunadarma: Bachelor of Science: Information Technology, 2009–2013 (Completed)

Selected publications

Learning also happens when people meet

menCARIE grew from gratitude for every opportunity to learn, grow, and share what I have received with more people.

Cahyanto speaking on an automotive industry conference stage in front of a presentation screen.
Sharing ideas in a professional forum.
Cahyanto presenting with a microphone and clicker on stage.
Bringing work experience into a more open conversation.
Cahyanto speaking to participants from the side of a stage.
Learning feels alive when there is room to ask questions.
Indonesia Product Conference stage with Cahyanto moderating the Product Leader as Change Agent session.
Indonesia Product Conference, a place where experience and perspective meet.
Cahyanto moderating in front of the Product Leader as Change Agent session screen.
Listening, connecting, and helping the conversation move forward.

Disclosure

I work full-time at Maverick Indonesia. menCARIE Open Learning is a personal space I created to share knowledge. It is not an official program or commercial channel of Maverick Indonesia.

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